LG needed to cut through a crowded sponsor field at the NCAA Final Four Fan Fest. We built the LG MAX Out XR Scanner: fans stepped in for a full-body 3D scan, then watched their own avatar dunk over LG fridges for a personal March Madness moment. The queue doubled as a product showcase, fans waited alongside LG's OLED lineup, including the world's first 97" OLED, and exited into a hands-on zone with the Insta-View MAX and Mood Up fridges. A mobile version with facial scanning let fans share the experience with friends at home, extending reach far past the convention center.