Motion LA led creative, fabrication, and end-to-end production across six footprints in three cities. Branded hospitality structures, a custom shipping container buildout, closable pods, scenic locker walls, and a kick accuracy challenge engineered for indoor and outdoor conditions, including permitting, union labor, staffing, and cross-country transport between markets. Inside, fans played, posed, and shared: AI-powered personalized highlight videos, a crowd-powered hype meter, photo and print booths, and premium lounges — capturing first-party data at every touchpoint
Venue : Peacock Theater · LA Memorial Coliseum · Casa México · Universal CityWalk Hollywood · Universal Orlando · Bayfront Park Miami